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Solan/Sirmour

Shoolini B-School to help ‘She Haat’ in online marketing

Solan: Shoolini University Business School is collaborating with a local women’s Self-help group ‘She Haat’ and helping in online marketing and improving financial health.

‘She Haat’ would share their entrepreneurial journey with business students who shall in turn be helping them in online marketing and improving the financial health of their unique enterprise.

“She-Haat” is a rural women-run cooperative in District Sirmaur that helps local women to sell their handicrafts and handlooms. The district administration, in collaboration with the tourism department, established the project to economically strengthen rural women.

The “She Haat” project is managed by 25 women from self-help groups who have been trained and equipped with the necessary skills and knowledge.

‘She Haat’ was a part of the Advanced Training Programme (ATP) for MBA students of Shoolini University. Students from six different specialisations made recommendations to the ladies who run ‘She Haat.’ A marketplace was also established so that the women could display and sell their wares to buyers from the local community and beyond.

Rahul Bhandari

Boasting a rich and dynamic career of over 17 years in journalism, I proudly serve as the Founder, Promoter, and Editor of TheNewsHimachal. Beyond the mere statistics of my extensive coverage, my commitment lies in crafting insightful narratives that traverse the intricate landscapes of politics, socio-economics, education, and grassroots issues. TheNewsHimachal, under my editorial guidance, stands as a beacon of impactful journalism, contributing to informed discussions and catalyzing positive change. My journey encapsulates not just a number but a legacy of shaping meaningful stories that resonate deeply within and beyond the borders of Himachal Pradesh.