The 34th All India Public Relations Conference concluded here today. While speaking at the occasion, Chief Information Commissioner, Bhim Sen, lauded the role of public relation and stated that in the present scenario of globalization and liberalization the role of Public relations has become more important and has become an integral and inseparable part of every organization.
Bhim Sen said together with recreation, tourism provides a platform for National and International integration. The people who are frequent travelers are socially more integrated. He said that PRSI aims at promoting professional excellence in every field, however, in the present circumstances there is a need for the PR professionals to update themselves with the latest trends and technologies to deliver goods in a befitting manner, he said. Speaking on the theme ‘Communication Strategies for travel and Tourism’, he said that various organization were today engaged in image building and the communicators associated with the tourism industry were making all out efforts to tap media. He said that after Power and Horticulture sectors Tourism sector generates maximum revenue for the State. He said that travel and tourism had powerful impact on shaping the local communities and strengthening national economies and here comes the role of PR strategies which were more desirable and sought after.
He said that such workshops and conferences must also focus on RTI Act and its use by the public in general so that it may further help in improving the transparency and remove corruption.
Earlier, Arye Juggesseur, High Commissioner of Mauritius in his presidential address said that many suggestions had poured-in and strategies developed for promotion of tourism both at National and International Level. He said that continuous innovation was required in tourism sector for long run survival of tourism Industry in the world. He said that such interactions would help in building a stronger relationship between India and Mauritius.
Dr Ajeet Pathak, President PRSI congratulated B.D.Sharma, President of PRSI, Shimla Chapter and thanked him for the hospitality given to as many 200 delegates from all over the country who participated in the conference. He stressed the need for associating more and more students with PRSI so that they may be well groomed to face the changing methodologies in PR sector.
Dr.C.V. Narsimha Reddy former president, PRSI and Editor of ‘Public Relations Voice’ narrated the experience he had during this three day conference and said that all the tourism policies had been successful because of effective PR by the State Government.
Nivedta Banerjee, Secretary cum Treasurer PRSI while speaking on the occasion had all praise for PRSI Shimla, Chapter for hosting the conference which was successful in a big way.
Anu Mazumdar, Vice President, East, Y. Babji, Vice President PRSI, South V.P. Sharma Vice president, PRSI North, Narinder Mehta, former president of PRSI also spoke on the occasion.
B.D Sharma thanked the Chief Guest and all the delegates from various PRSI chapters, representatives of various organizations and specially thanked Dr. Ajit Pathak for providing valuable guidance throughout the conference for making this conference a big success.